"Yoga videos were once the preserve of celebrities such as Geri Halliwell and Linda Barker.
But now the world of mats and meditation has a new guru – and he's as happy drinking ten pints in the pub as he is in postures like the lotus.
Trev the builder reckons the ancient system of Hindu meditation can help you 'make more cash, impress the birds, improve your footie skills and keep the wife off your back'.
Comedian Ailon Free's DVD for chain-smoking, boozy workmen featuring his character Trev also includes a topless yoga angel and even has tips on achieving the perfect builder's bum.
Mr Free has been a yoga teacher for 20 years but recently turned his hand to comedy.
The film features yoga down the pub, in the motor, at the footie, with the missus and meditation for builders – each with up to eight poses adapted for everyday situations.
Mr Free jokingly said he has now been 'partly excommunicated' by his yoga teacher colleagues.
But the 39- year-old from North-West London added: 'Why shouldn't chain-smoking alcoholics also do a bit of yoga?'
Apart from the comic sketches, there is a 'proper yoga' routine by a bikini-clad woman, he said.
Mr Free has self-produced the £11.99 DVD called Yoga 4 Fellas with Trev the Yogic Builder: The only yoga teacher who can drink ten pints.
He said he has already been signed up by a TV company for worldwide distribution".